Website Brief Template for UK Businesses

A clear website brief saves time, reduces scope creep and helps agencies quote accurately. Use this template before contacting a UK web development partner. Copy each section into a document and fill in as much detail as you can, even rough notes help.

1. Business overview

• Company name, location and primary contact
• What your business does in one or two sentences
• Target audience (location, industry, budget level)
• Main competitors or websites you admire

2. Project goals

• Why do you need a new site or redesign now?
• Primary goal: leads, sales, bookings, credibility, recruitment?
• How will you measure success (form submissions, calls, revenue)?
• Must-have launch date or events driving the timeline

3. Pages and features

• List required pages (Home, About, Services, Contact, Blog, etc.)
• Integrations needed (CRM, booking, payments, live chat, email marketing)
• User roles if applicable (admin, staff, customers)
• Multilingual or multi-location requirements

4. Content and brand

• Do you have logo, brand colours and photography ready?
• Who will supply copy: your team, our agency, or a mix?
• Tone of voice (formal, friendly, technical, local)
• Accessibility or sector-specific compliance needs

5. Technical preferences

• Existing platform (WordPress, Wix, custom) and pain points
• Hosting preferences or existing provider
• Domain registrar and DNS access available?
• SEO priorities and any URLs that must be preserved

6. Budget and ongoing support

• Budget range or fixed package preference
• Ongoing needs: hosting, updates, SEO, content changes
• Internal technical contact for launch and handover

Business: [Your company name]
Location: [City, UK]
Goal: [e.g. generate 20 enquiries per month]
Audience: [e.g. Hampshire homeowners]
Pages: Home, Services, About, Case Studies, Contact
Features: Contact form, Google Maps, blog
Content: We will supply text; need stock photography
Budget: [e.g. £2,000 to £5,000]
Launch: [Target month]
Notes: [Anything else]

Next steps

Once your brief is ready, read how we work and request a free consultation. We respond with a clear, no-obligation quote based on your scope.