Social Media

Social media is where a Southampton business proves it is real: recent work, actual staff, genuine reviews. For most local businesses it is not a primary sales channel, and treating it as one leads to disappointment. It is a trust channel, and it feeds the two things that do sell: your website and your Google Business Profile.

We will be straight with you about that. If you have a limited budget and a slow website, social media is not where the money should go first.

What Our Social Media Services Include

1. Strategy and Planning

• 1

  The right platforms only

  A tradesperson in Hampshire needs Facebook and possibly Instagram. A B2B consultancy needs LinkedIn. Being on all six badly is worse than being on one properly.

• 2

  A realistic content calendar

  Built around what you actually do each week, so it survives a busy month rather than stopping in week three.

• 3

  Clear objectives

  Recruitment, recognition, reviews or enquiries. Each one implies different content, and mixing them dilutes all of them.

2. Content Creation

• 1

  Your work, photographed properly

  Before and after shots, finished jobs and the team. Real photos consistently outperform stock imagery for local businesses.

• 2

  Branded templates

  Consistent with the identity from our branding service, so posts are recognisably yours at a glance.

• 3

  Short-form video

  Reels and Shorts get materially more reach than static posts, particularly for trades and hospitality.

3. Account Management

• 1

  Scheduling and posting

  Consistent publishing without you needing to remember on a Sunday evening.

• 2

  Comments and messages

  Monitored and answered promptly, with genuine enquiries passed straight to you rather than left in an inbox.

• 3

  Reviews and reputation

  Encouraging reviews and handling negative feedback professionally, which also strengthens your Google Business Profile.

4. Paid Social Advertising

• 1

  Local audience targeting

  Radius targeting around Southampton, Eastleigh, Winchester, Portsmouth and Fareham rather than paying for reach you cannot serve.

• 2

  Retargeting website visitors

  Reaching people who visited but did not enquire, which is usually the cheapest paid social you can run.

• 3

  Meta Pixel and consent

  Tracking installed correctly and lawfully under UK GDPR, so reporting reflects reality. Detail on our advertising service.

5. Reporting

• 1

  Metrics that matter

  Website clicks, messages and enquiries. Follower count is a vanity metric unless followers become customers.

• 2

  Monthly plain-English summaries

  What we posted, what worked, what we are changing next month.

• 3

  Joined-up attribution

  Social traffic tracked through to enquiries on your website, so you can see whether it is contributing.

Pricing and Where to Start

Social media strategy and setup are quoted as a fixed-price project, with ongoing management available as a monthly retainer. Before committing to either, we usually recommend getting the foundations right:

• Google Business Profile Setup (£50), which for most local businesses generates more enquiries per pound than any social channel.
• Launch Pad (£395) or Business Builder (£795) so social traffic lands somewhere that converts.
• Ultimate Business Bundle where you want website, SEO, listings and marketing handled together.

Book a free discovery call and we will tell you honestly whether social media is your next best pound spent.