Grok (owned by xAI, a company founded by Elon Musk in 2023) created the image and video above using AI. However, a human has written the rest of this article to answer the question of whether AI-generated content helps or harms your website.
At Dream Designs Agency, we continually seek the next significant trend to impact the website & software industry. Although AI has been around for years, it has recently gained prominence over the last 12 months, reaching all-time highs in investment and global interest from small businesses to the most prominent companies, all trying to understand if this is something they need to get behind and learn fast, so as not to be left behind by their competitors.
Everything has its pros and cons, and there are many benefits to using AI to generate content for your website.
- Attractive to small businesses and startups as it reduces the need to hire researchers, writers or editors. Using AI to write content is a massive time and cost-saving measure for any website or company.
- AI can help generate ideas and ensure consistent writing across your website or company, resulting in a more cohesive content flow.
- A good AI writing tool can help build keyword-rich content to improve search engine optimisation and rank your website content higher on Google, Bing & others.
- Writing a lot of new content for a website, such as blog posts, FAQ, and page content, can take a lot of time and resources to get it right from the start. AI will help write a lot of this very, very quickly to get things moving fast.
Overall, the benefits of using AI-generated content are that you can produce a lot of content very quickly and that it will be much cheaper than hiring people to write it.
Now, let's look at the cons of using AI to generate website content.
- AI content can lack depth, originality, or human nuance, leading to generic or uninspiring material that fails to engage readers.
- Although AI can help create keyword-rich content, as mentioned above. Search engines like Google have been prioritising more and more high-quality, focused content over large amounts of chopped-up text made by AI that holds little to no value.
- Readers who trust you are writing good content only to find it's AI-generated, with little to no value, may start to distrust your brand and any new or old content you publish, thus hurting your business or reputation.
- AI-generated content may inadvertently plagiarise or produce inaccurate or false information, leading to copyright issues, misinformation, or dangerous advice that could hurt brands, businesses, or even people!
- AI-generated content can dilute your brand's unique voice, expertise, or reputation, making it harder to stand out and build momentum online or in person.
Overall, the cons of AI-generated content far outweigh the pros. The reason is mainly untrustworthy content that may be similar to many other generated content on the internet and may not be in your brand or company's best interest.
Where and how to use AI-generated content Confirm AI content addresses readers' needs, provides unique and powerful insights, and aligns with E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Using AI-generated content for informative content, such as FAQs and definitions of services or practices, is a great way to save time and money on writing content that's very similar to human-written content.
